028 82 250160

ROI 01 526 7450 | NI 028 8225 0160

Privacy Policy

Privacy Policy

Last updated: September 2026

Alternative Energy is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit alternativeenergy.ie, contact us, request a quotation, arrange a survey, become a customer or otherwise interact with us.

It also explains your rights under applicable Irish data protection law and how you can exercise those rights.

  1. Who we are

The website alternativeenergy.ie is operated by J & R Electrical (N.I.) Ltd (NI606360), trading as Alternative Energy.

Alternative Energy is part of the J&R Electrical Group and provides solar PV, battery storage, EV charging and related electrical services to customers across Ireland.

For the purposes of applicable data protection legislation, the relevant data controller is:

J & R Electrical (N.I.) Ltd
Company number: NI606360
Head Office: 2 Dooish Road, Dromore, Co. Tyrone, Northern Ireland, BT78 3AQ

Our Republic of Ireland office is:

Level 1, The Chase
Carmanhall Road
Sandyford
Dublin

ROI telephone: 01 526 7450 || NI telephone: 0044 2825 0160
Email: info@alternativeenergy.ie

Our website currently identifies J & R Electrical (N.I.) Ltd as the owner and operator of the website.

If you have any questions about this Privacy Policy or how we process your personal information, please contact us using the details above.

  1. The data protection laws that apply

When we process personal information relating to individuals in Ireland, we comply with applicable data protection legislation, including:

  • the General Data Protection Regulation (EU) 2016/679 (GDPR);
  • the Data Protection Act 2018; and
  • the European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011, including the rules concerning cookies and electronic direct marketing.

The Irish Data Protection Commission confirms that GDPR applies alongside the Irish ePrivacy Regulations, which contain additional rules concerning electronic direct marketing and cookies.

  1. What personal information we collect

The information we collect depends on how you interact with us.

Information you provide to us

When you contact us, request a quotation, arrange a survey, purchase our services or communicate with us, we may collect:

  • your name;
  • property address;
  • Eircode;
  • email address;
  • telephone number;
  • information about your property;
  • information about your electricity consumption and energy requirements;
  • information about your existing electrical or renewable energy systems;
  • information about the solar PV, battery storage, EV charging or other services you are interested in;
  • information provided when requesting a quotation or survey;
  • details of communications and correspondence with us;
  • information relating to an installation or service we provide; and
  • other information you voluntarily provide.

Where necessary to provide our services, we may also process information relating to the property, electrical installation, energy consumption, system design, equipment and installation.

Information collected automatically

When you visit our website, certain information may be collected automatically, depending on your cookie and consent choices.

This may include:

  • IP address;
  • device type;
  • browser type and version;
  • operating system;
  • approximate location derived from your IP address;
  • pages visited;
  • links clicked;
  • date and time of visits;
  • referring website;
  • information about how you interact with our website; and
  • information collected through cookies and similar technologies.
  1. How we collect your information

We may collect personal information:

  • when you complete a form on our website;
  • when you request a quotation or free consultation;
  • when you arrange a site survey;
  • when you contact us by telephone, email, post or social media;
  • when you purchase our products or services;
  • when you become a customer;
  • when you subscribe to marketing communications;
  • when you interact with our website; and
  • from third parties where this is lawful and appropriate.

Our website currently collects information such as name, telephone number, email address, Eircode and enquiry details through its contact and quotation forms.

  1. How we use your personal information

We may use personal information to:

  • respond to enquiries;
  • arrange consultations and site surveys;
  • prepare quotations;
  • assess the suitability of solar PV, battery storage, EV charging and other energy solutions;
  • design and deliver our services;
  • communicate with customers and prospective customers;
  • process orders and payments;
  • arrange installation and commissioning;
  • provide aftercare, maintenance and customer support;
  • administer warranties;
  • maintain accurate customer and business records;
  • comply with legal, regulatory and professional obligations;
  • manage complaints and enquiries;
  • improve our website, services and customer experience;
  • understand how visitors use our website;
  • measure the effectiveness of our advertising and marketing, where permitted;
  • send marketing communications where we have a lawful basis to do so; and
  • protect our business, website, systems, customers and staff against fraud, misuse and security threats.

We will only process personal information where there is a lawful basis for doing so.

  1. Lawful bases for processing

Under GDPR, we must have a lawful basis for processing personal information. The Irish Data Protection Commission identifies six possible lawful bases, including consent, contract, legal obligation and legitimate interests.

Depending on the circumstances, we may rely on the following.

Performance of a contract

We may process your information where this is necessary to enter into or perform a contract with you.

For example, this may include using your information to arrange, design, install, commission, maintain or support a solar PV system.

Steps taken before entering into a contract

Where you ask us to provide a quotation, survey or other information about our services, we may process your information where this is necessary to take steps at your request before entering into a contract.

Legal obligation

We may process personal information where necessary to comply with a legal or regulatory obligation.

This may include accounting, taxation, health and safety, regulatory and other statutory requirements.

Legitimate interests

We may process personal information where this is necessary for our legitimate interests and those interests are not overridden by your rights and freedoms.

Our legitimate interests may include:

  • operating and administering our business;
  • responding to enquiries;
  • maintaining customer and prospective-customer records;
  • managing business relationships;
  • improving our services and website;
  • maintaining information security;
  • preventing fraud and misuse;
  • measuring the effectiveness of our marketing where permitted; and
  • establishing, exercising or defending legal claims.

Where we rely on legitimate interests, we consider the impact that the processing may have on individuals and balance this against our legitimate interests.

Consent

Where consent is required, we will ask you to provide it through a clear affirmative action.

You may withdraw consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

  1. Direct marketing

We may wish to contact you about our products, services, news, offers and other information that may be relevant to you.

Electronic direct marketing in Ireland is subject to both GDPR and the Irish ePrivacy Regulations. The general rule is that electronic direct marketing requires the recipient’s clear, affirmative consent.

Where consent is required, we will obtain it before sending electronic marketing communications.

Existing customers

In limited circumstances, we may rely on the existing-customer exception under Regulation 13(11) of the ePrivacy Regulations when sending electronic marketing about our own similar products or services.

This exception only applies where its specific conditions are satisfied, including requirements concerning how the contact details were obtained, the type of products or services marketed, the opportunity to object and the timing of the communications. The DPC confirms that this exception does not generally extend to prospective customers who have simply made an enquiry without becoming customers.

Where we send electronic marketing, every marketing communication will provide an appropriate means of opting out.

You can also object to direct marketing at any time.

  1. Telephone marketing

We may contact you by telephone in connection with an enquiry, quotation, consultation, installation, aftercare or existing customer relationship.

Where telephone calls constitute direct marketing, we will comply with applicable Irish data protection and electronic communications requirements.

  1. Who we share your information with

We do not sell your personal information.

Where necessary and lawful, we may share personal information with:

  • authorised employees and members of our team;
  • installation and engineering personnel;
  • professional advisers such as accountants, solicitors, insurers and other professional service providers;
  • IT and website hosting providers;
  • customer relationship management and business administration providers;
  • email and marketing service providers;
  • analytics and advertising providers;
  • payment providers where applicable;
  • suppliers and subcontractors involved in delivering our services;
  • network operators, regulatory bodies and other organisations where necessary to arrange or support an installation;
  • government bodies and authorities where required by law; and
  • other organisations where disclosure is necessary to protect our legal rights, property, customers or business.

Where a third-party processes personal information on our behalf, we will take appropriate steps to ensure that the processing is governed by appropriate contractual and data protection safeguards.

  1. Third-party service providers

We may use third-party technology and service providers to operate our website and business.

Depending on the services currently in use, these may include providers of:

  • website hosting;
  • website forms;
  • customer relationship management;
  • email marketing;
  • analytics;
  • advertising and conversion measurement;
  • cloud storage and business software;
  • payment services; and
  • website security.

The specific providers we use may change over time.

We will only use third-party providers where there is an appropriate lawful basis and, where applicable, appropriate contractual and data protection safeguards.

  1. Analytics, advertising and tracking

We may use analytics and advertising technologies to understand how visitors use our website, measure the effectiveness of advertising and improve our marketing.

These technologies may include services provided by organisations such as Google and Meta.

Where these technologies involve cookies or similar technologies that require consent under Irish law, we will seek your consent before activating them.

The Irish Data Protection Commission confirms that targeted advertising and conversion-tracking cookies are not exempt from the requirement for consent.

  1. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for the website to function or to provide a service you have explicitly requested. Other cookies may be used for preferences, analytics, advertising or other purposes.

Under the Irish ePrivacy Regulations, consent is generally required before non-essential cookies or similar tracking technologies are stored on or accessed from a user’s device.

Our website therefore provides a cookie consent mechanism through which you can manage your choices.

Our cookie categories include:

Strictly necessary
These technologies are required for the website or a service you have explicitly requested to function.

Preferences
These technologies may remember choices or preferences you make.

Statistics
These technologies help us understand how visitors use our website and improve its performance.

Marketing
These technologies may be used to measure advertising, create audiences or track interactions for marketing purposes.

You are not required to consent to non-essential cookies in order to browse the website.

You can change or withdraw your cookie consent at any time through our cookie-management tool. The DPC states that withdrawing consent should be as easy as giving it.

The specific cookies and technologies used on the website may change. Our cookie information should therefore be read alongside the cookie consent tool displayed on the website.

  1. International transfers

Some of our service providers may process personal information outside Ireland or the European Economic Area (EEA).

Where personal information is transferred outside the EEA, we will ensure that the transfer complies with applicable data protection law and that an appropriate safeguard is in place where required.

This may include:

  • a European Commission adequacy decision;
  • Standard Contractual Clauses;
  • another legally recognised transfer mechanism; or
  • another lawful basis for the transfer.

Where required, further information about relevant safeguards will be provided on request.

  1. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of our legal, regulatory, contractual and business requirements.

Different types of information may therefore be retained for different periods.

For example:

  • enquiry and quotation information may be retained for as long as reasonably necessary to manage the enquiry, quotation and any resulting relationship;
  • customer and installation records may be retained for as long as necessary to provide aftercare, meet warranty and legal requirements and protect our legitimate business interests;
  • financial and accounting records will be retained for the period required by applicable law;
  • marketing preferences and opt-out records may be retained so that we can respect your marketing choices;
  • information relating to complaints, disputes or legal claims may be retained for as long as necessary to deal with the matter and establish, exercise or defend legal claims; and
  • cookie-consent records may be retained where necessary to record and manage your consent choices.

When personal information is no longer required, we will securely delete it or anonymise it where appropriate.

  1. How we protect your information

We use appropriate technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.

These measures may include:

  • access controls;
  • password protection;
  • restricted access to personal information;
  • secure systems and software;
  • appropriate supplier and processor controls;
  • staff awareness and security procedures; and
  • measures to detect, investigate and respond to suspected data breaches.

No electronic system or method of transmitting information can be guaranteed to be completely secure. However, we take reasonable and appropriate steps to protect the information we hold.

  1. Your rights under GDPR

Subject to certain conditions and exemptions, you may have the following rights under GDPR:

Right of access
You can request a copy of the personal information we hold about you.

Right to rectification
You can ask us to correct inaccurate or incomplete personal information.

Right to erasure
You can ask us to delete your personal information in certain circumstances.

Right to restriction
You can ask us to restrict the processing of your personal information in certain circumstances.

Right to object
You can object to certain types of processing, including processing based on legitimate interests and processing for direct marketing.

Right to data portability
In certain circumstances, you can request that personal information you have provided to us is supplied in a structured, commonly used and machine-readable format or transferred to another organisation.

Right to withdraw consent
Where we rely on consent, you can withdraw that consent at any time.

These rights are subject to applicable legal conditions and exemptions.

  1. How to exercise your rights

If you wish to exercise your data protection rights or have a question about how we process your personal information, please contact:

Email: info@alternativeenergy.ie
Telephone: 01 526 7450
Post: Alternative Energy, 2 Dooish Road, Dromore, Co. Tyrone, NI, BT78 3AQ

We may need to verify your identity before responding to certain requests.

We will respond to valid requests within the time period required by applicable data protection law.

  1. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to investigate and resolve your concern.

You also have the right to lodge a complaint with the Data Protection Commission (DPC), Ireland’s supervisory authority for data protection.

Data Protection Commission
6 Pembroke Row
Dublin 2
D02 X963
Ireland

Website: https://www.dataprotection.ie/

The DPC provides information about making a complaint and exercising data protection rights.

  1. Third-party websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security or content of those websites.

If you follow a link to another website, we recommend that you read its privacy policy before providing personal information.

  1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, website, technology or applicable legal requirements.

The latest version will be published on this page and the date at the top of the policy will show when it was last updated.

  1. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Alternative Energy
Level 1, The Chase
Carmanhall Road
Sandyford
Dublin
D18 Y3X2

Telephone: 01 526 7450
Email: info@alternativeenergy.ie

Last updated: 28 September 2026

 

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